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A mural so famous that it attracts people from all over the world just to take a picture for their Instagram. On a wall that meant to be a rolling exhibition of art statements, but this statement has not been followed up..yet.
Unfortunately the original artists that created it did not get as much exposure, so this is also a shoutout to them! And a very good reason why it has been added to the Street Art Museum on Map Your City.
More than twenty years ago Jurriaan painted a text on the wall for the first time: Wir haben es Gümüst! A statement of support for Zekeriya Gümüs, the Turkish tailor from down the street, who was expelled from the country in 1997. Many years later, the wall was white again, until Jurriaan and his son Rinus (26) - also an artist - decided in 2013 to turn it into an 'open canvas'. They called the project The Wall Gallery, where a new slogan should appear on the wall every so often.
Making art means creating new problems for imaginary solutions, was the first slogan. But then Rinus painted Wake me up when I'm famous on the wall on Wednesday 24 July 2013. And BOOM.
It became a magnet for tourists all over the world - there's lines waiting to grab some instagrammable shots. And for fourteen euros you can order a Wake Me Up When I'm Famous shower curtain on AliExpress and a wall poster of the Amsterdam design, up to 365 centimeters wide, can be ordered via the site Eazywallz and you can buy mugs, pillowcases and T-shirts almost everywhere. And Paula Rallis, an American influencer, even created a replica of the wall with her own hashtag underneath in her home decor store in Greenville, South Carolina.
Not that Rinus got much out of this. He is hardly being mentioned as the maker.
"People are hitching a ride on the fame without giving credit. Last year there were even T-shirts with this design for sale at the Albert Cuyp."